![]() ![]() In addition to having a completed Google profile, Pavilion Broadway also uploaded a handful of photos and even collected several customer reviews. Need a retailer to show you how it's done? Have a look at Pavilion Broadway, a luxury furniture store in the UK. And don’t forget to add pictures! The richer and more attractive your GMB profile is, the higher the chances that people would notice it. Be sure to add as many details about your business as possible - including your address, phone number, hours of operation, special features, and more. If you haven’t done so yet, set up a Google My Business profile and create your listing. So, if your business isn’t visible on the site, you’re missing out on foot traffic opportunities.įortunately, it’s easy to increase your Google presence. These numbers tell us that more and more consumers are using Google to find local stores in their area. Industry data shows that 46% of all searches on the site have local intent and Google itself saw a 500% growth in "near me" searches that contain variations of "can I buy" or "to buy."Īccording to the search giant, 88% of people who run a local search on their smartphone visit a related store within a week. Beef up your Google My Business listingįact: Google can help drive in-store traffic. Ready to purchase? Complete your purchase in just minutes! 5. Dor - DashboardĬlick here to learn how our foot traffic analytics solutions can take your marketing and operations to the next level! The device ships in days, and you can install the sensors yourself. You can deploy Dor across your stores quickly and efficiently. Consider Dor, which enables you to count your foot traffic so you can measure your store's performance and make smarter marketing decisions. So, do your business a favor and arm yourself with a robust retail analytics solution. You can glean insights into your peak hours then craft retail marketing campaigns accordingly. Retail analytics also make it easy to understand traffic patterns in your store. For instance, if you set up a new window display or promotion, you can measure the lift (or decline) in foot traffic that your efforts generated. The best way to boost your retail marketing and traffic-generation efforts is to measure the performance of your campaigns.Īccomplishing this starts with implementing retail analytics and counting traffic. You can’t improve what you don’t measure. One brand that did this well is the skincare company Caudalie, which invited the micro-influencer to one of its locations: Caudalie Boutique & skinandkissess 4. Show them around, offer them product or service samples, and give them LOTS of opportunities to take photos. Influencer marketing isn’t only for e-commerce merchants who are looking to get more product reviews on social media.Īs a brick-and-mortar store, you too can leverage the power of influencers by inviting them into your shop. The practice enables Vroman’s to tap into the authors’ audience and helps put the bookstore in front of readers who may not have been familiar with the shop. Vroman’s Bookstore in Pasadena, CA, for instance, regularly has authors speak and do book signings in its store. Team up with a prominent figure or expert in your industry and invite them to speak or present at your store. You’re bound to attract eyeballs, and, in turn, visitors. Place one right outside your store with a compelling offer or even just a witty statement. Sandwich boards are inexpensive (you can get one for less than 20 bucks) and they’re easy to set-up. If you want to stop people in their tracks (literally), then a standalone sandwich board right outside your store could do the trick. In fact, in this post, we’ll shed light on 40 things you can do to attract more customers to your store.Ĭheck them out! 1. The good news? There’s no shortage of ideas for how to boost foot traffic in your location. And in today’s increasingly competitive landscape where consumers have a ton of choices, it’s more important than ever to come up with ways to get people walking through your doors. The challenge of increasing foot traffic is something that virtually every retailer faces. ![]()
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